Impulsion.io · Client Intelligence

Chagrin Valley Farms

Growth Cockpit — the single pane that turns real money + booking data into the week's moves.

Data pulled Jun 27, 2026 · Sources: Stripe acct_1Q8n9jFKNBww4K02 (money) · GHL YvRy3VV8MVsrIg4OWZwk (bookings) · Meta (spend). Read-only.

Headline

MRR · Active

$65,025

$68,484 incl. recoverable past-due · $780k annualized

Active Clients

113

119 incl. past-due · 121 live subscriptions

Monthly Churn

6.3%

7.4% trailing 12-mo · 13.4-mo avg lifetime

Cost / Paid Intro

$163

▲ over $125 target · CPL $14.35

The Constraint

Demand-constrained
~1%

eval-slot utilization — 930 free slots / 30 days, ~10 evals booked / month

930
Free slots / 30d
~31
Open slots / day
9
Evals held last 30d

The bottleneck is intro DEMAND, not eval supply. Chagrin has ~31 open evaluation slots every single day on "Brian's Evaluation Lesson Calendar" and is filling roughly one. Adding instructors or slots solves nothing — every dollar should go to acquiring intros at or below the $125 cost-per-intro target, then converting them. Capacity is not the ceiling; demand is.

Intro Conversion by Instructor

Instructor Held (12mo) Booked Share Kept / Show %
Aubrey Fait 129 209 31%
62%
 Top converter
Barb Pobuk 86 143 21%
60%
Fiona Moore 196 349 47%
56%
Cami Blanchard 5 16 1%
31%
 Coach / reassign

Kept % = held ÷ booked (GHL tracks only confirmed / cancelled, so this is the show-rate proxy). Aubrey converts highest at 62%; Cami's 31% on a thin sample is the outlier to coach or reassign. Fiona carries the volume (47% of all evals).

MRR Bridge — the four levers

Lever 01
$16,194
of charges failed (60d)
Recover failed payments
7 subs + 35 charges failed, mostly card_declined. Chasing is the fastest cash — recovers up to +$3,459/mo of run-rate.
Lever 02
-$9,917
MRR lost in June
Save cancels
15 cancels this month. A win-back sequence + exit-save offer is the highest-leverage play at 6.3% monthly churn.
Lever 03
70 riders
on Bronze $399
Plant-a-seed upgrades
Move Bronze riders up to Silver / Show Team. Each upgrade is pure-margin MRR — zero acquisition cost.
Lever 04
~8 / mo
intros held in June
Acquire intros
The constraint is intro demand, not eval slots (~930 open/30d). Fill the funnel at or below $125 cost-per-intro.

North Star — cost discipline

Cost / Paid Intro
$163.29
target ≤ $125 · ▲ over
Booked → Paid
86%
target ≥ 85% · ✓ on track
Intro → Subscription
~31%
target ≥ 33% · close
Cost / Lead (Meta)
$14.35
diagnostic only